Mass Customization, Now Available for Your Marketing Team.
Every manufacturer or distributor understands the risk of market disruptions. While 100 years ago, mass production was the disruptor, mass customization has become the leading trend over the past decade. And for marketers working in manufacturing and distribution today, that need for customization applies to the buyers’ journeys. In an industry with razor-thin margins, marketers have a huge opportunity to win more business through personalized marketing.