According to Campaign Monitor, marketers have noted a 760% increase in revenue from segmented campaigns. Those are the kinds of results we all want from our email marketing efforts, right?
In addition to insanely better open rates and increased revenue, segmenting your lists allows you to have smarter, more personal and relevant conversations with your customers and prospects – based on who they are and their engagement with your product or service.
Segmenting your database allows you to use a variety of factors to determine who to send one-off emails (sales, events), routine emails (newsletters), or when a prospect should be added to an automated program. Yes, creating segments will be an investment of a little bit of time but it’ll pay off big in the end. We promise.