How To Profit From Account-Based Marketing

Every few years a “hot new thing” dominates the marketing conversation – hitting the industry with a tsunami of media and a surge of hype . Five years ago it was inbound marketing; after that, demand generation took center stage . In both cases, an interesting trend accompanied the hype . As B2C and B2B companies alike adopted these tactics, more commentators predicted the two marketing disciplines would blur together in a single, consumer-centric approach .