A buyer persona is a character representing a real person who buys, or might buy, products like the ones you market. The more you know about these buyers, the more effective your personas will be. Because the more defined and accurate your personas are, the more precisely you can use “person to person” marketing and sales to build a personal relationship with your prospects.
One effective way to develop personas is to interview your best customers, the ones you want to replicate. Get to know how they came to be your customer, and why they are satisfied by your product or service.
Your buyer persona should include a short biography of a typical customer, their pain points, their fears, and what it would be like for them if you could help.