The High Performance Marketing Plan with Marketing Automation

The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers.

In the High Performance Marketing Plan, you’ll learn:

  • The High Performance Marketing Plan
  • The marketer’s opportunity at each stage of the buyer’s journey
  • The four tenets of effective campaign themes
  • How to map your content to the customer lifecycle stages
  • Key components to a successful marketing technology landscape