Customer engagement as a concept has been around for more than a decade. It encapsulates the change in marketing philosophy brought about by three effects of digital media: the rise of marketing automation, the move from one-to-many broadcast marketing to one-to-one conversational commerce, and the proliferation of transactional, programmatic messaging.
In this on-demand webinar, London Research and dotdigital cast the spotlight on:
- The channels and technologies used by companies for customer engagement
- The opportunities for both B2B and B2C marketers to raise their game at a strategic and tactical level
- The differences in attitudes and approaches by geography.
Watch now and start turning the idea of customer engagement into reality.