Turning 30 Million Brand Visits into a Personalised Shopping Experience

Converting your site from a place of inspiration to a place of purchase not only requires a new strategy but also a new website. Or does it? Arla has transformed their business as well as their adored recipe sites from inspirational sites into new points of sale, simply by adding a personalised button. Now, they are ready to share their experiences about how they got there - from idea to realisation in this on-demand webinar.

Join Episerver in this on-demand webinar as they welcome Arla to showcase their transformational journey towards becoming the Number 1 digital FMCG. Arla provide you exclusive insights on how they developed this idea into a successful reality while Valtech and Episerver make sure you leave knowing just how easy this is to implement.

You will among other things learn:

  • From idea to concept. Turning brand visits into e-commerce transactions
  • How to combine search and dynamic content
  • How to get started with web personalisation


Roar Slot Nielsen - Team Lead and Senior Digital Project Manager, Valtech

Rasmus Dalby Jørgensen - Digital Business Development Manager, Arla Foods

Gustav Cajander - Solution Architect, Episerver