Consumer spending on health and beauty products is shifting online faster than nearly every other category. What’s more, the top 20 cosmetic companies only capture 14% of digital dollars! There’s a race on to win the wallets of consumers, and decoding their needs through consultative digital experiences is the fastest way to growth.
This eBook explores:
- The critical factors that are influencing purchasing decisions today
- How companies can increase conversion by 211% by offering guidance through digital assistants
- Examples of how leading brands like MOROCCANOIL, Clairol and NEXXUS and are capitalizing on digital assistants to give their brands a competitive edge in the marketplace
Get your copy.